An unexpected email about my local gym getting absorbed into a much larger PE-backed fitness group led me into a bit of rabbit hole on the deals and strategies in this space.
good article but next time, use your sources better. PureGym is not owned by Nordic nor Mobeus, it's owned by KKR and LGP. Virgin active is almost dead. PAI was not involved in FitnessPark (carlyle, but via Debt); FSN was not invested in SATS in 2020 (it's public since 2019) - Nordic and Altor were. Blackstone never mentioned being involved in FitX.
Excellent article
Thanks Mark! Glad you liked it
good article but next time, use your sources better. PureGym is not owned by Nordic nor Mobeus, it's owned by KKR and LGP. Virgin active is almost dead. PAI was not involved in FitnessPark (carlyle, but via Debt); FSN was not invested in SATS in 2020 (it's public since 2019) - Nordic and Altor were. Blackstone never mentioned being involved in FitX.
Good write up
🤛👊@atomic investor